The ISAPS L.I.F.T. Program is a new educational initiative offering transformative and impactful learning resources beneficial to ISAPS member surgeons seeking to develop their leadership skills as they practice.

This L.I.F.T. Workshop from the World Congress in Cartagena, with Facilitator Andy Craggs (United Kingdom) and panelists Dr. Lina Triana (Colombia), Alenka Brzulja (United States), Dr. Tim Papadopoulos (Australia) and Dr. Robert Singer (United States) explore what the keys to strategic practice branding are.

All businesses have ambitions to grow and be successful. Strategic branding can build your practice and reputation, as it links purpose, personal, and professional strengths. 

This workshop covers the following topics:

1. Welcome and Introduction by Andy Craggs

2. Purpose Driven Branding

3. Personal and Professional Strengths

4. Brand Keys

5. Panel Insights and Q&A

Recorded at the Cartagena World Congress on June 14, 2024.